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Knowledge You Can Apply —  Skills You can Grow

"Everyone complains about the cost of education, but no-one complains about the cost of ignorance." M. Johannsen

Develop Your Expertise


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Get the knowledge and understanding needed to enhance expert in the field of leadership. This is the level of applied theory on all aspects of leadership. Most of our Academy courses and classes are at this level of learning.



Avoid complacency by continuous exposure to information on leadership. After all, Rome was not built in a day and leadership skills take time as well. Don't ever stop.

Skill development requires practice, both physical and mental. And yet, it's typically the mental practice we forget to do. Or we don't know how to practice mentally. 

"After all, if it was just about knowledge, most of the world’s leaders would be librarians." — M. Johannsen

Build Your Skills

Skill building requires a different approach compared to developing expertise. We offer three models for learning skills based on a monthly subscription model.


  • Self-Paced (The Sliver Plan) This is for the independent minded person. A mix of theory and assignments with feedback occurring based on submitted assignments. 
  • Coached (The Gold Plan). Skills development is easier if you have a guide. This is where a Master Instructor is assigned to you. You choose a concentration.
  • Executive  (The Platinum Plan) Would you like your own customized learning program? One that is designed with you in mind and that works around your schedule?


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Learning Must Be On-Going
Leadership, especially transformational leaderhip, is much more difficult role to play than manager. 

For influence is an art and people are sometimes irrational, often delusional and typically emotional. 

One needs to know the menu for choosing what to eat.
 
  Octavian (Augustus) Caesar 





 “Be not afraid of greatness: some are born great, some achieve greatness and some have greatness thrust upon them.” -- Shakespeare, The Twelve Night, ( Act II, Scene V)
 
Pallas Athena, Picture from the Austrian Parliament Image by Jubalon


Checkout Upcoming Academy Programs

Online Full Classes and Short Courses

Build Expertise — Academy Short Courses and Full Classes

    • 20-Mar-2017
    • 01-May-2017
    • Six-Week Full Class On-Line With Instructor

    "When managers and other responsible persons in business organizations are asked how much of the work day is spent in communicating, the replies range from 85 to 99 percent." -- Harold Zelko and Frank Dance (1965)


    This course focuses on six essential leadership communication skills—the kind of skills that lead to increased levels of responsibility and increased pay. After all, one cannot be effect as a leader if one doesn't posses stellar communication skills. And one never gets too good at the art of communication.


    Modules include:












    • 27-Mar-2017
    • 07-May-2017
    • A 6-Week On-Line Full Class With Instructor in the Digital Mastery Concentration

    Most people have many contacts in their network, but few know how to leverage these contacts. There is a similar phenomenon in chemistry, where there exists both potential energy and kinetic energy. Potential forever remains a possibility. Kinetic energy makes things happen. And so it is with your Linkedin network, you must convert potential energy (contacts) into the kinetic kind (referral sources, appointments and interviews.)

    Class Modules


    This online class is about developing contacts and taking actions that covert work leads to prospects to work. You will learn how to:

       • Develop both personal positioning
       • Put together your branding strategy
       • Develop more high quality leads
       • Take more effective conversion actions


    1. Building a Strong Foundation: The Essentials of Branding, Positioning and Differentiation


    Image by: Ivan Walsh

    You have the option of presenting ourself in many different ways. Whether one wants to do so depends on the nature of the product or service. Sometimes people want to hire the expert. Sometimes, they want to hire the business. Sometimes they want to hire an expert who has a business. This section looks at the corporate entity and how it might be used on this medium.

    3. Enhancing Your Personal Brand: Developing a Top-Drawer Profile

    "A child of five would understand this. Send someone to fetch a child of five." — Groucho Marx


    Image by: dodgers


    Getting found by the prospects such as head hunters involves the smart use of your profile. The issue is two-fold, first, being discovered during a search and second, once they are on the profile getting and keeping them interested.

    4. How to Properly Leverage Group Membership 

    Image by: Lumaxart
    There are thousands of groups you join. Some groups you join because of a common interest, (i.e. technology) or (much more likely), it's where the clients or recruiters hangs out. Once you join a group you can: share your knowledge to help others, post a news article, start a discussion, answer a question, or post a job lead.

    5. Growing Your Network: Utilizing, Influencing and Boosting Social Capital



    It's long been known that in professional circles the quality of the network is very important. In the old days, one used a rolodex and a phone. Today your options are more numerous and more complex. Linkedin presents one way to leverage a network, but it is not the only way. The way Linkedin manages the network is through "degrees of separation." This model has strengths, but it also has major weaknesses. For example, to assume all individuals you know are equally important, and is willing to help you out is not a valid assumption.

    6. Advanced Methods of Projecting Your Expertise

    "If the only tool you have is a hammer, every problem looks like a nail." — Unknown Source


    Image by lumaxart


    Linkedin has both basic functions which one must master and the advanced options which you can choose to use. ANSWERS as the name implies is a service defined to get answers to your questions. Its value lies asking good questions and answering the same. How do you jazz up a profile? You can add applications. While it is not necessary, potentially one can create another channel to impress. Some may want to host an event. Events offer a valuable way of getting to people together either locally or on the web. For example, you could host a local group or might want to offer a webinar of some type.

    7. Managing Your Reputation
    Before one starts to develop a personal brand, its wise to take a look at what is already being said out there since most individuals will not only check your profile, they will also do a quick check on Google. And of course, you want to keep some information out of the public domain to discourage identity theft. 

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