Full Classes Overview

There are two major types of learning formats.

Full Classes 

These typically consist of six modules, normally taken in a six-week cycle or twelve-week cycle depending on how learning is applied.  For example, skill-based learning takes a little but longer since we must allow time for practice. These are offered as public programs or for Gold members.

The General Structure of a Module in a Full Class. 

List of Past and Current Full Classes

    • 02-Jul-2017
    • 01-Oct-2017
    • A 12-Week On-Line Full Class With Instructor

    Money is always scarce; it pays to know what one is doing. And in marketing, there are a relatively small number of must know theories that mean the difference between success and failure. They are that important. 

    Because they appear to be simple, too many business people are stuck with executing on superficial knowledge — resulting in lead funnels that fail to generate revenue or even qualify leads. But when these twelve are used in the right combination, they drastically lower the cost (and time) of customer acquisition. 

    This course presents practical, relevant down to earth techniques to generate new business. The kind of knowledge you know to:

    1) Scale a new business, 

    2) Launch a new product;

    3) Take an existing product into a new niche

    4)  Display perform as a marketing professional.

    You might say this course serves as the strong foundation necessary to be effective in marketing products and services. It's future oriented. It focuses a great deal of attention on applying these enduring concepts in the digital marketing universe. 

    Finally, the course is presented either totally online or as a blended class for organizational clients. No textbook is required: videos, audios and articles come from the Internet. 

    Course Learning Objectives

    1. Enhance your expertise in 12 critically important marketing competencies

    2. Grasp the most important issues and problems encountered in digital marketing today.

    3. Cultivate the expertise (and the skill) needed to do a marketing role in a company.

    4. Learn tools and concepts practiced in the real world and tested on the firing line of experience


    0. Course Overview

    1. Trend Spotting: How to do Environmental Scanning

    2. Developing A Sustainable Competitive Advantage

    3. Identifying and Overcoming Market Entry Barriers

    4. Ways to define the ideal Market Niche through Segmentation

    5. Defining Positioning and Branding for Products and Services 

    6. The Essentials of Sound Pricing and Effective Sales Promotions

    7. Combining Sound Strategy with Robust Business Models

    8. Standing Out From the Crowd and the Competition: How to Use Differentiation

    9. The Digital Marketing Mix: Capitalizing On Internet and Viral Marketing Tactics

    10. The Classic Marketing Mix: Tried and Truth Methods That Continue to Work

    11. Being Newsworthy: What's Needed to Get Free Media Publicity

    12. Strategy and Tactics: Executing a Flawless Marketing Campaign

    About the Instructor 

    Murray Johannsen is unique in that he brings to the course two hard to find qualities: depth of expertise backed by real world marketing experience. First, he is a Founder who runs his own business and continuously devises marketing campaigns. Secondly, besides having one foot in the real world, he has the other one in the world of education, serving as an adjunct professor at top universities in America and Asia. 

Past events

18-Jun-2017 Copywriting At Work: Creating Great Copy & Powerful Stories (Digital Marketing Concentration)
08-May-2017 Full Class: SKILL MAPPING: How To Define The Skills Needed For Future Success
01-May-2017 Full Online Class: Getting Work Through LinkedIn (Concentration: Digital Marketing—Personal Branding Track)
20-Mar-2017 Full Class: LEADERSHIP COMMUNICATION SKILLS (Dual Concentration: Communication Skills and Leadership Foundations)
06-Mar-2017 Full Class: The ABCs of Performance Management (Practical Motivation Concentration)
20-Feb-2017 Full Class: The Psychology of Leadership
13-Feb-2017 Short Course: Why Linkedin Makes Sense For Business and Personal Branding (Concentration: Digital Marketing: Personal Brand Track)
06-Feb-2017 Full Class: WORD MAGIC — 6 Must Have Communication Skills (Communication Skills Concentration)
06-Feb-2017 Short Course: Crafting Your Vision: The First Step Toward Constructing a Better Future (Skills Mapping Focus)
06-Feb-2017 Short Course: What HR Doesn't Want You To Know—The Secrets To a Great Interview
16-Jan-2017 Full Class: Building an Essential Application Skill (Methods of Masters Concentration)
16-Jan-2017 Full Class: POWERFUL THOUGHTS: Improving Your Performance With Self-Talk
09-Jan-2017 Full Class: LEADERSHIP ESSENTIALS: What You Must Know About Leadership
11-Dec-2016 Short Course: Crafting Your Vision: The First Step Toward Constructing a Better Future (Session I)
21-Nov-2016 Short Course: The Quest of Heros: Succeeding As a Transformational Leader
07-Nov-2016 Short Course: Be a Star Manager and Leader on the Stage of Work
07-Nov-2016 Full Class: Sins and Virtues — Spotting Flaws and Developing Strengths
07-Nov-2016 Short Course: Unlock the Power of REFLECTION: How To Learn From Experience
31-Oct-2016 Skill-Based Expertise: What You Must Know to Build Skills Faster (Skills Concentration)
17-Oct-2016 Short Course: PITCH PERFECT — The Secrets of Constructing Dynamite Presentations
30-Sep-2016 Video Lectures: The Essence of Wisdom
14-Sep-2016 INFLUENCE AT WORK: How to Enhance Your Personal Power (Concentration: Leadership Foundations)
05-Sep-2016 Full Class: The Transformational Leadership Bootcamp (Concentration: Transformational Leadership)
01-Sep-2016 Motivation Essentials: Three Needs You Must Know
29-Aug-2016 Short Course: Face To Face: Enhance Your Interpersonal Communication Skills (Short Course)
15-Aug-2016 TOUGH AS NAILS: Enhancing Resilience, Persistence and Mental Toughness (Concentration: Transformational Leadership)
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